'Real talk: anybody can be average.but why settle for average when you can be phenomenal! Grant Cardone's Be Obsessed or Be Average is your guide to unleashing your 'phenomenal!'' -ERIC THOMAS, preacher and motivational speaker 'This fast-moving, entertaining, inspiring book is loaded with practical ideas to help you achieve greater success faster than you ever thought possible.' -BRIAN TRACY, author of Get Smart! 'It's got so much positive energy that it's impossible to read it without getting energized!' It's a simple choice: be obsessed or be average. Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions.

Shut down the doubters-and use your haters as fuel.

Feed the beast: when you value money and spend it on the right things, you get more of it.

Set crazy goals-and reach them, every single day.

This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. If you want real success, you have to know how to harness your obsession to rocket to the top.

But that has really just given us an excuse to be unexceptional. The conventional wisdom is to seek balance and take it easy. As Grant says, we're in the middle of an epidemic of average. And it can help you achieve massive success too. Obsession made all of his wildest dreams come true. He wanted to live in a mansion and even own an airplane. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession.

But when he tried it their way, he hit rock bottom. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. he was broke, jobless, and drug-addicted. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books. One of the 7 best motivational books of 2016, according to Inc. From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Be obsessed or be average